Graphica

Happy Mother’s Day from Graphica

Wishing Moms everywhere a very Happy Mother’s Day…and sharing some lesser known facts about the value you bring to our lives in the following infographic:

The Art of Reverse Graffiti

8 May ’13

If the term “Wash Me” makes you think of something you saw crudely written by hand through all the grime on the back of the delivery truck ahead of you at the traffic light, then you’re familiar with the concept … Continue reading →

Graphica: Best Place to Work in Dayton? I Couldn’t Agree More!

26 Apr ’13

When I graduated from college I was on a mission to find a company that was inspiring, passionate and innovative. How original, right? Isn’t that every graduate’s dream, to set the world on fire? What a gig I landed! I … Continue reading →

The Rise of Mobile and What It Means for Your Business

25 Apr ’13

Are you reading this on your mobile device? If your marketing isn’t mobile friendly, you better get onboard or get left behind. You won’t believe some of the statistics we’ve discovered. You can’t afford not to keep reading…

Your Typeface: Choose Wisely

24 Apr ’13

As designers, we all have our arsenal of favorite fonts or typefaces. Tested and proven, they do the trick for any job thrown our way. We trust them. They become familiar, comfortable. To the tune of…Helvetica is starting to sound … Continue reading →

Keyword That!

17 Apr ’13

An AdWords campaign isn’t something you do once and move on. For a campaign to be successful, many factors are involved and it requires constant attention, tweaking, analysis and testing to come up with proven results. Let’s take a look … Continue reading →

Once Upon a Time: Does Your Brand Have a Story or a Narrative?

9 Apr ’13

Think back to your childhood and consider what kept you more engaged. Was it watching a story unfold on your favorite television program? Or was it spending hours the next day re-enacting your own version of events in the backyard with all the neighbor … Continue reading →

Six in Ten Consumers Want Wearable Technology

29 Mar ’13

According to a recent study from the Consumer Electronics Association, more than six out of 10 consumers say they want a personal fitness device. With the invention of wearable technology, this means we can expect to see over 300 million body sensors in … Continue reading →

Bricks and Clicks: the Battle to Keep Consumers In-store

22 Mar ’13

Online comparison shopping has altered consumer shopping trends. New tools now tell consumers where to get the best price, the availability of the product they are searching for and the closest location where they can make a purchase — all … Continue reading →

Excited To No End

21 Mar ’13

Graphica’s Nick Dellaposta has stepped out from behind the scenes as our senior web developer to take the spotlight. His independent rock band To No End released their new music video today featuring the song, “Somethin’ Wrong With You,” from … Continue reading →

Near-Field Communication: Design on Tap

20 Mar ’13

Imagine entering your corner grocery and, with a simple tap of your phone on an NFC smart poster, gaining instant access to special coupons and bargains of the day. So you just came in for bananas. You can’t pass up … Continue reading →

Disney, the Great and Powerful

4 Mar ’13

There is definitely some wizardry at work here. And, no I’m not talking of the Harry Potter variety, although it seems to be generating the same level of psychotic anticipation at my house that all 25 Potter films did. No, … Continue reading →