Did you know that Steven Spielberg interned in various departments at Universal Studios before getting his big break? Disney’s Michael Eisner spent a summer as an NBC page. It’s proof that great creative careers are often launched from an internship. Take our current intern, Ellyn Miller, for instance. She’s been known to: …sleep on the [...]
Besides what young royal, Kate Middleton, is wearing today, there are plenty of trends from the European arena – and other faraway destinations – that influence buying decisions in the larger landscape. So clients, like Target and Holloway, look around, look ahead, and look to us for expertise that will keep their brand in vogue [...]
America loves sports. And when our teams look good, we love them more. Think Oregon Ducks football: we tune in every Saturday in the fall not just to watch a great game, but to see what they’re wearing. Baylor’s neon-camo uniforms created the same hype in this year’s NCAA basketball tournament. Our longtime client, Holloway [...]
Just over a month ago, Graphica celebrated two new Hermes awards received for great design work produced in the Dayton area (we share congratulations with our clients, Momentive Performance Materials Inc. and Zero Gravity). The awards come in “sculpted” form, replicas of the Greek figure Hermes’ head atop a square platform. And mid-staredown with the [...]
In some way or other, data visualization, or “data viz” (as the cool kids call it), has been on the scene for a while – putting information into a visual format so the numbers are more easily digested. But as our appetite for quick, convenient data grows and, with technology advancing at break-neck speed, infographics [...]
With another St. Patty’s Day behind us, we grilled a couple of our resident beer experts here at Graphica, Tom Jaeger and Kevin Moran about beer. Here’s what they had to say. What’s your favorite beer? T: Hopslam from Bell’s Brewery, a seasonal brew that bruises your tongue – or Blackout Stout from Great Lakes Brewery, [...]
This is a story of both. The Heineken corporate design is one of the world’s best-known beer identities. At its core is a logo consisting of a five-pointed red star and the word “Heineken” in green. Seemingly simple, but it seems there’s actually more to the story of its design. In the 1950s, it’s said [...]
This isn’t your mother’s marketplace. Today’s parents seek brands that are clean and engaging. They crave humor and have less time. Juvenile brands must stand out on a shelf and quickly convey a sense of nurturing, trust and joy. So when power-player Toys “R” Us looked to leverage its franchise and extend the strength of [...]
We’ve got some design champions here at Graphica, no question. But, in recent work with one of our clients, we wondered if our physical fitness lived up to our creative fitness? Here’s how it started: Graphica set out to establish client Zero Gravity as the go-to fitness training facility in our community. We got [...]
