Nothing beats a good road trip, but the guys of Conscious Minds Productions took it to a whole new level while creating this amazing stop-motion video of a guy walking across America.

The road trip began in New York and ended in San Francisco, spanning a two week period. You can see the route they traveled here, and watch how the video was made here.

OK, so he didn’t actually walk from sea to shining sea, but it sure makes for a great video!

The song used in the video is titled “Home” by Edward Sharpe & the Magnetic Zeros.

Walgreens turned to Graphica to help create a summer coupon mailer that stands out from the dozens of direct mail pieces consumers receive every week.

Graphica developed a fun and unique mailer that takes the typical coupon booklet and turns it into a compelling visual storyboard for the perfect summer weekend.

Rather than simply showcase products, this mailer’s fresh imagery enables consumers to envision how those products would play into their daily activities. With its whimsical format and compelling imagery, the mailer uses story telling to sell a catalog of summertime needs and wants and keep consumers turning the pages. The mailer resulted in an average weekly increase of more than 15 percent by targeted shoppers during the program period.

Today is April Fools’ Day, and to celebrate, everyone at Graphica wore something they wouldn’t normally wear to work. Or, anywhere. Ever.

To see more of our April Fools’ Day shenanigans,
check out our Facebook page.

When Walgreens invested in a new 24/7 call-in and automated refill system, it turned to Graphica to develop the marketing strategy and all of the creative for the recent introduction of its new services.

Graphica worked with Walgreens to develop a strategy and comprehensive campaign that capitalizes on consumers’ desires for personalized attention and convenient service. The creative direction positioned the pharmacist as hero – a strategy that was reinforced by contemporary, stylized imagery and targeted messaging to help Walgreens claim its place as the neighborhood pharmacy of choice. The entire campaign capitalized on customers’ desires for personalized attention and convenient service.

The tightly integrated communications effort stretched across multiple customer touch points, including store signage, prescription buck slips, in-store radio, email promotions, direct marketing and a Web microsite specifically dedicated to the program. The marketing strategy leveraged Walgreen’s substantial heritage in the pharmacy business by promoting the pharmacist as hero and by emphasizing the benefits of personalized consultation.

Walgreens is the nation’s largest drugstore chain with fiscal 2009 sales of $63 billion

A great video that shows the process and research behind the creation of the Vancouver 2010 Olympic Games identity.

Graphica brought home 11 Bronze, 6 Silver and 1 Gold Addy!

Check out some of the work we did for the Greater Dayton Advertising Association’s annual Hermes/ADDY® competition:

CLICK HERE

We developed the creative for the call for entries, the invitation, the program, a few Web banners and some signage. The Hermes Awards presentation was held Saturday, February 20 at the Dayton Masonic Center. The competition is the first level in the American Advertising Federation’s three-tiered ADDY competition.

CREO INFLO UALEO

The Society for the Improvement in Conditions for Stray Animals (SICSA), a pet adoption center located in Kettering, Ohio, recently launched a newly designed Web site and refreshed brand image developed by Graphica.

Celebrating its 35th anniversary of operations, SICSA is an important fixture in the Miami Valley, promoting the welfare of companion animals and nurturing loving, lifelong relationships between animals and people.

Graphica worked with SICSA to help contemporize its brand image and create a user-friendly Web site that represents the organization’s caring and progressive image critical to the mission of pet adoption. As part of refreshing the brand, Graphica also developed a new color palette with designated colors for various communications as well as brand style guidelines to ensure that the look and feel of the SICSA brand was consistently applied across all touchpoints.

“Graphica captured exactly what we were looking for in a warm and professional identity and an inviting, easy to navigate Web site,” SICSA Executive Director Terry Carlisle said. “I am delighted with the outcome of this project, and know that it will help us to continue to advance our mission and save many more lives of companion animals.”

“We are proud to be able to donate our services to help such a worthwhile cause in the Dayton area. Thousands of formerly abused and abandoned animals have found sanctuary at SICSA and been placed in new loving, forever homes. SICSA’s updated identity and new Web site will help them reach out to even more people to further its surrender and adoption programs, education and fundraising efforts,” said Graphica Vice President Cindy Kaer.

The newly designed SICSA.org Web site enables visitors to see pictures and read about featured dogs and cats that are currently available for adoption, donate money to the organization, see upcoming events, sign up to be a volunteer, apply to be a cat or dog foster parent and get pet care information, among many other things. The site also integrates SICSA’s Twitter and Facebook pages, which the nonprofit uses to communicate with its supporters.

International design magazine Visual Merchandising and Store Design (VMSD) recently featured the brand Graphica developed for Sweeterie, a chic new Cincinnati-based cupcake bakery, on its cover.

Graphica designed the logomark and color palette for the retail space as well as the bakery’s marketing materials.

When Sweeterie owner Susan Knabb took her made-to-order baked goods business out of her home kitchen and into a commercial one, she decided to add a retail component for selling her gourmet custom-baked cupcakes and decorated cutout cookies. She turned to Graphica to create a brand that captured the essence of her new business. Graphica worked with Knabb to mix the right design elements that were rich and vibrant – just like her treats – but still approachable.

“We designed Sweeterie’s identity with a soft, yet playful hand-lettered style to complement the bakery’s distinct environment and convey an inviting and comforting atmosphere. The vibrant and fresh color palette is visually impactful with its citron green and candy pink, reminiscent of childhood, yet decidedly adult,” said Graphica Vice President Cindy Kaer.

“Graphica did an amazing job of capturing the brand character of Sweeterie. We are thrilled with the results – from our retail space to the logo on all of our marketing materials,” said Susan Knabb, Sweeterie owner.

Sweeterie’s unique retail space also reflects the fun and playful bakery brand with bright walls featuring pink “candy dot” buttons, vinyl flooring in a neapolitan-striped pattern and handmade ceramic earthenware. The interior design of the Sweeterie, located in the Villages of Mariemont, was developed in conjunction with Fredrick Woods Design in Cincinnati.

The new look was applied consistently across the board, including an extensive corporate and product literature system, trade show graphics, direct mail pieces, customer case studies and electronic communications campaigns.

“We were impressed with the team at Graphica. They proved that they are the right partner to help us move our brand forward and put our customers at the heart of everything we do,” said ATI Vice President of Sales & Marketing Matty Toomb.

ATI is a leader in the cold chain market, applying the latest technology – from liquid crystal thermometers and temperature indicators to wireless RFID monitoring – to help customers avoid serious risks. ATI’s customers are primarily in the pharmaceutical, food, medical and industrial/chemical markets and include brands such as Kraft, Frito-Lay, Absolut® Vodka and Chrysler Jeep.