Fresh Approach for Walgreen’s Promotional Mailer Program

Walgreens turned to Graphica to help create a summer coupon mailer that stands out from the dozens of direct mail pieces consumers receive every week.

Graphica developed a fun and unique mailer that takes the typical coupon booklet and turns it into a compelling visual storyboard for the perfect summer weekend.

Rather than simply showcase products, this mailer’s fresh imagery enables consumers to envision how those products would play into their daily activities. With its whimsical format and compelling imagery, the mailer uses story telling to sell a catalog of summertime needs and wants and keep consumers turning the pages. The mailer resulted in an average weekly increase of more than 15 percent by targeted shoppers during the program period.