Graphica works with American Thermal Instruments to see the big picture as its new agency of record

American Thermal Instruments (ATI) recently selected Graphica as its brand agency of record. Armed with a clear brand message developed in concert with ATI, Graphica created a unique look and feel for the company that focused on bright, uncomplicated application imagery and clean, circular lines that mimic a temperature gauge.

The new look was applied consistently across the board, including an extensive corporate and product literature system, trade show graphics, direct mail pieces, customer case studies and electronic communications campaigns.

“We were impressed with the team at Graphica. They proved that they are the right partner to help us move our brand forward and put our customers at the heart of everything we do,” said ATI Vice President of Sales & Marketing Matty Toomb.

ATI is a leader in the cold chain market, applying the latest technology – from liquid crystal thermometers and temperature indicators to wireless RFID monitoring – to help customers avoid serious risks. ATI’s customers are primarily in the pharmaceutical, food, medical and industrial/chemical markets and include brands such as Kraft, Frito-Lay, Absolut® Vodka and Chrysler Jeep.