SICSA pet adoption center launches new Web site and brand image developed by Graphica
The Society for the Improvement in Conditions for Stray Animals (SICSA), a pet adoption center located in Kettering, Ohio, recently launched a newly designed Web site and refreshed brand image developed by Graphica.
Celebrating its 35th anniversary of operations, SICSA is an important fixture in the Miami Valley, promoting the welfare of companion animals and nurturing loving, lifelong relationships between animals and people.
Graphica worked with SICSA to help contemporize its brand image and create a user-friendly Web site that represents the organization’s caring and progressive image critical to the mission of pet adoption. As part of refreshing the brand, Graphica also developed a new color palette with designated colors for various communications as well as brand style guidelines to ensure that the look and feel of the SICSA brand was consistently applied across all touchpoints.
“Graphica captured exactly what we were looking for in a warm and professional identity and an inviting, easy to navigate Web site,” SICSA Executive Director Terry Carlisle said. “I am delighted with the outcome of this project, and know that it will help us to continue to advance our mission and save many more lives of companion animals.”
“We are proud to be able to donate our services to help such a worthwhile cause in the Dayton area. Thousands of formerly abused and abandoned animals have found sanctuary at SICSA and been placed in new loving, forever homes. SICSA’s updated identity and new Web site will help them reach out to even more people to further its surrender and adoption programs, education and fundraising efforts,” said Graphica Vice President Cindy Kaer.
The newly designed SICSA.org Web site enables visitors to see pictures and read about featured dogs and cats that are currently available for adoption, donate money to the organization, see upcoming events, sign up to be a volunteer, apply to be a cat or dog foster parent and get pet care information, among many other things. The site also integrates SICSA’s Twitter and Facebook pages, which the nonprofit uses to communicate with its supporters.
Graphica did such an amazing job on the SICSA website and brand image. The feedback we have received has been outstanding. Thank you for the insightful value Graphica brought to the process and the dedicated team you provided every step of the way. We couldn’t have done it without you!